Brand Protection

Protect yourself from counterfeit products

Validate the authenticity, security, and performance of Cisco Catalyst 2960X/296024/48 port Gigabit Ethernet switches.

Upgrade software

Why our work matters

IP theft and counterfeiting lead to lost jobs and tax revenue, compromised security, and increased organized crime.

$9B

U.S. companies alone lost US$9 billion due to pirated software*.

*KPMG report – The Grey Market (PDF)

$100B

The global IT industry lost US$100 billion in revenue to counterfeiters annually*.

$250B

IP threats cost domestic companies US$250 billion*.

How the Cisco Brand Protection Team combats illegal activities and protects consumers

Investigation and enforcement

We pursue global investigations to catch and stop the largest offenders.

Global partnerships

We partner with law enforcement and government agencies to combat crime and protect local economies.

Education and awareness

We help our Cisco customers and partners verify products and learn how to protect themselves.

Intelligence and analysis

We develop analytic tools and collect actionable intelligence on illegal activities worldwide.

Anti-counterfeiting defenses

We develop technologies to detect and prevent illegal activities, including tools for customs officials.

Digital fraud protection

We combat illegal activity done through computer programs, websites, emails, or other online tools.

Training for partners

Off-book funds training

We require our partners to certify they have reviewed our off-book funds training (PDF).

Partner onboarding compliance

Watch the Preventing Corruption and Bribery Partner Training video (11:07) to learn about the terms and conditions of the partnership agreement with Cisco.

Stories

Oliver Tuszik Counterfeit Message November 2021

Cisco's Channel Leader comments on Brand Protection's anti-counterfeit efforts

Watch video (0:54)

Brand Protection showcased at the Cisco Partner Summit Digital 2020

Oliver Tuszik highlights Cisco's commitment to combat grey market and counterfeit products.

Watch now (0:37)

Vology's journey with Cisco

Check out Vology's journey from joining our Authorized Partner program to becoming a Gold Partner selling cloud based solutions and Cisco Refresh.

Watch video (2:29)

Brand Protection & Cisco Refresh

Learn about Brand Protection and how Cisco Refresh is an alternative to unauthorized and counterfeit Cisco products.

Watch video (3:21)

Prodec's Journey with Cisco

Check how Prodec benefited from joining Cisco's Authorized Partner program selling Cisco Refresh.

Watch now (3:54)

Brand Protection in the spotlight

Oliver Tuszik describes how Cisco Brand Protection helps partners defend against the risks of grey market and counterfeit products.

Watch now (2:12)

How Brand Protection supports Cisco partners

Learn about Cisco Brand Protection's priorities in combatting unauthorized and counterfeit and protecting our partners' investment in Cisco

Watch video (2:38)

Cisco Value Chain Security and Brand Protection

Learn how Cisco Value Chain Security and Brand Protection are taking a holistic approach in keeping Cisco and our customers secure.

Watch video (3:34)

Identify counterfeit and pirated products

Cisco has created a platform that details key security features on the carton security, PCBA, and module security labels found on genuine Cisco products.

Get educated

Contact Brand Protection

The Brand Protection Team operates around the globe. Fill out our form for assistance or to report suspicious activities.