In-Showroom Experience from Virtually Anywhere

Maruti virtually connects buyers to 400 showrooms and 40,000 sales executives with Webex by Cisco.

Maruti Suzuki India Limited

A subsidiary of Japanese automaker Suzuki Motor Corporation, Maruti led India's auto revolution. It manufactures and sells passenger vehicles in the country with 16 car models and over 150 variants.

Industry: Manufacturing
Location: New Delhi, India
Size: 16,025 employees
Website: marutisuzuki.com

Summary

Challenges

  • A showroom-like experience for buyers
  • Reliable chat and video conferencing

Solutions

Results

  • A virtual experience that feels like a showroom
  • Chat, video, and audio conferencing no matter the customer's location

With Webex by Cisco, we have created a tool called Maruti Suzuki Chatbox. This tool provides a live, in-showroom experience to the customers.

Bhuvan Dheer, Executive Vice President